Blockchain.com has partnered with the Web3 digital identity platform and NFT domain name provider Unstoppable Domains to launch free .blockchain domain names to 83 million Blockchain.com wallet users in the next few weeks.

The .blockchain names, which can replace a long alphanumeric crypto wallet address, can also be leveraged for Web3 identifiers so users can transact with decentralized applications (dapps), marketplaces, metaverse apps, and social media platforms. Lane Kasselman, the chief business officer at Blockchain.com thinks the new .blockchain feature will make it easier for millions of users to leverage the company’s non-custodial wallet.

“With a .blockchain domain, our users can not only send and receive crypto as easily as they send email but own their identity in Web3,” Kasselman said in a statement during the announcement. “Our partnership with Unstoppable Domains marks the first custom top-level domain (TLD) and gives us a unique way to share the .blockchain name with the millions of users of the Blockchain.com Wallet.”

Unstoppable domains also said the .blockchain domains will also be available through the company’s web portal, to be claimed by users forever for zero minting fees or renewal fees.