ByteDance, TikTok’s parent company, to invest in VR

ByteDance, TikTok’s parent company, to invest in VR
Image Credits: New York Post

ByteDance, the company that owns TikTok, is planning on entering the virtual reality (VR) space by investing money to develop VR-related content.

According to a report by Protocol, over 40 job listings have popped up for Pico, the Chinese VR headset maker ByteDance acquired last year, in Washington and California. The roles include head of VR game strategy, game operation manager, optical engineer, and systems design electrical engineer.

The head of consumer sales job listing also points to the possibility that Pico is looking to establish a presence in the US, as the job description states that candidates will be “responsible for the sales and marketing of Pico’s overall product in the US consumer market.”

Pico has a lot of work to do to compete against flagship headsets offered by Meta, HTC, Valve, and Playstation in the US. Pico’s flagship all-in-one headset, Pico Neo 3 Link, launched in May in Europe and was priced at $472. Its specifications were similar to that of the 256GB Meta Quest 2 which costs $399.

Although both headsets have the same storage, the Neo 3 Link headset, another competitor, comes with an additional headset strap (a $49 accessory that’s sold separately for the Quest 2) and a DisplayPort connection instead of USB-C, allowing for improved image quality when hooking up the headset to your PC.

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