Gameball, an all-in-one customer intelligence and marketing CRM platform for consumer brands, raised $3.5 million in a seed round. The seed round witnessed participation from 500 Global, P1 Ventures, Launch Africa, Seedra Ventures, Arzan Ventures, Propeller, and Core Vision.
Gameball was founded by Ahmed Khairy, Ahmed El Assy, and Omar Alfar in 2020 to enable omnichannel retailers to have a 360-degree view across all customer touchpoints and journeys.
“We built Gameball to help global brands to analyze customer behavior, accelerate customer retention, monetize their user base, and improve customer lift-time value (LTV), all through one platform. With 7,000+ clients, 20 million consumers, and transactions worth $260 million processed every month, we are excited about entering new markets and building our on-ground presence. This seed round brings on board renowned investors who will help fuel our growth, marking a critical milestone for us, as we evolve into a truly global platform,” Ahmed Khairy, CEO of Gameball, said.
The startup will use the funds to operationalize teams in Saudi Arabia, Germany, and the United Kingdom and invest in the commercialization of its product.
Over the next 12 months, the platform will continue to invest in up-market expansion, new hires, growth, and product innovation.
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