- Aya secures USD 1.6M (SAR 6 million) in a seed funding round led by Khwarizmi Ventures.
- The startup aims to unify the fragmented modest fashion industry into one unified discovery platform.
- With the funds, it aims to fuel product development, market expansion, and enhance the customer experience
Aya
What is the deal? Aya, a Saudi-ecommerce platform, secured USD 1.6M (SAR 6 million) in a seed funding round. The round was led by Khwarizmi Ventures, Turki Alrajhi with participation from Raed Ventures, Joa Capital, FENA Holdings.
Investor Confidence Homam Meaddawi, Partner at Khwarizmi Ventures, added, “We are proud to support talented founders who previously worked together in e-commerce. Aya aims to disrupt the modest fashion industry, beginning with the multi-billion dollar, fragmented Abaya market.”
Modest Fashion
Who are they? Based in Saudi, Aya is an emerging e-commerce platform founded by Munira Al Kadi and Abdulrahman Al Ammar. The platform aims to transform the modest fashion market by unifying its fragmented landscape into a single, trend driven discovery platform. Furthermore, it seeks to predict trends and empower local manufactures to deliver on demand fashion in order to keep pace with the fast paced industry.
Munira Al Kadi, Co-founder and CEO of Aya, stated, “This investment is more than capital—it’s validation of our bold vision to disrupt a massive, fast-growing traditional market. We’re completely changing the game, and we’re looking for fearless, entrepreneurial talents to join our mission.”
What will they do with the funding? With this investment, Aya aims to accelerate product development and expand its market presence. Additionally, it aims to enhance its platform to deliver an elevated customer experience.
If you see something out of place or would like to contribute to this story, check out our Ethics and Policy section.
