​​FIFA to launch its NFT Marketplace

​​FIFA to launch its NFT Marketplace
Image Credits: FIFA+ Collect

FIFA will be launching “FIFA+ Collect” later this month, an NFT marketplace for affordable digital collectibles portraying some of the most iconic FIFA World Cup™ and FIFA Women’s World Cup™ moments.

“Fandom is changing and football fans around the world engage with the game in new and exciting ways,” said FIFA Chief Business Officer Romy Gai. “This exciting announcement makes FIFA collectibles available to any football fan, democratising the ability to own a part of the FIFA World Cup. Just like sports memorabilia and stickers, this is an accessible opportunity for fans around the world to engage with their favourite players, moments and more on new platforms.”

FIFA+ Collect will be available on all web and mobile devices in three language editions (English, French, and Spanish). More languages will be added in the future.

To commemorate the launch, FIFA+ Collect will release a range of initial collections, with plans to launch a series of exclusive and limited-edition collections soon.

The NFT marketplace is the product of a partnership with Algorand, a low-cost, carbon neutral blockchain accessible via multiple currencies and payment methods and the official blockchain platform of FIFA and over 2000 other global organizations.

“FIFA’s platform – via a truly decentralised and scalable public blockchain – is the first tangible representation of the technical partnership recently announced between FIFA and Algorand,” said W. Sean Ford, interim CEO of Algorand.  “The commitment FIFA has made to bridge to Web3 enabled by Algorand, is a testament to their innovative spirit and desire to directly and seamlessly engage with football fans around the world.”

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