Chari, a B2B e-commerce startup with embedded financing for the FMCG sector, raised $1 million in a round led by Orange Ventures, Orange’s venture capital investment arm.
Grégoire de Padirac, Partner of Orange Ventures Middle East & Africa, will be joining Chari’s Supervisory Board.
“We are delighted to have been among the first investors in the Chari adventure. We look forward to continuing to support the team as it expands into the French-speaking region and the FinTech sector. Chari and we believe in the need to digitize local company owners,“ Grégoire de Padirac, Partner of Orange Ventures Middle East & Africa, said.
Chari was founded in January 2020 by Ismael Belkhayat and Sophia Alj and provides small businesses with a mobile application that allows them to order all of the products they need at their point of sale with a few clicks and a free delivery commitment in less than 24 hours.
“Being supported by Orange Ventures since the beginning of our quest is a source of pride for us. The Orange group’s distribution know-how and skills are extremely beneficial to us. We intend to grow into the nations in which Orange operates,“ Ismael Belkhayat, co-founder and CEO of Chari, said.
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